5 to 1, this is known as The Magic Ratio. Scientific studies have shown that to maintain healthy relationships and a positive self-esteem it is ideal that a person hear 5 positive things for each negative comment. In a society where media outlets, politicians, your neighbor, and pretty much everyone else thrives on complaining and force-feeding negativity, it seems like The Magic Ratio is an elusive formula. Elusive, but not absent. To find the elusive, one must take control rather than be controlled. One must remain focused, steady focused.
Though the darkness encroaches, and its agents insist on broadcasting it with every move, there remain beacons refusing to dim. One force that is refusing to give ground to negativity is Simeon Hendrix.
Positivity was a conscious decision made by Simeon. It was not a part of his life growing up. Hendrix was born in California to an unstable household. At seven years old things went from bad to worse when his mother moved him to New Mexico and remarried to an abusive alcoholic. After 9 years of struggle his mom moved relocated him again at the age of 16. This time to Iowa Park, Texas. Simeon finished up high school and decided to stay local and attend Midwestern State. It was here that he found his escape from the plaguing negativity in his life. He found rock and roll.
Simeon and some friends started a metal band and he held the mic. He took his music serious and the group moved to Austin for a while and toured that scene. “It was melodic and beautiful metal”, Simeon described, “It was an outlet for me. It was 10 years of psychological treatment on stage.” It was during this time that Simeon cut his teeth on designing. He would create posters for his band, as well as other bands.
The band made its way back to north Texas and eventually terminated, but Simeon remained passionate about 
graphic design, so he started rounding up freelance work. It was about this time, about six years ago now, that Jackie Hoegger was developing Hoegger Communications. “Jackie saw my work and gave me a project to work on,” Hendrix stated. A few months after that project he received a phone call from Hoegger wanting to discuss the possibility of him coming to work for her. He entertained the idea with some skepticism because he didn’t really know her yet and she had yet to build the brand that she has today. After getting to know Jackie and see her vision, he signed on to his first full time job as a creative. He was there in the beginning to help Jackie build the advertising agency into the force that it is today. He credits the opportunity to helping foster his abilities and stretch his skills.
Simeon will tell you, working at Hoegger Communications was a wonderful experience. “I believe in the law of attraction and things come into our path for a reason,” he said. He describes it as a supportive, family atmosphere that is a breeding ground for creativity. But after six years he felt that it was time for him to move on to something else. “It was an emotional parting,” Hendrix admits. At the end of 2017 he decided to take a leap of faith back into freelancing.
Without a solid plan and prepared for the worst, he faced the unknown with optimism. Within two weeks he was designing for United Healthcare. This change brought about a fresh awakening for Hendrix. Rolling into 2018 he began making other changes, a new outlook on food consumption and brain health, and a revived positive attitude. He is keeping his daily goals simple: bettering himself, being thankful, a positive mindset, setting an example. His Steady Focused project is coming up on its second anniversary and he has added a line of clothing. What began as a self-progress blog for his photography has evolved into voice of positivity and a stage to spotlight like-minded professionals.
Positivity has treated Simeon well, and it is his full intention to continue to spread that positivity. From building a brand and branding himself, to encouraging others and magnifying their gifts, Simeon is just getting started.
-David Fowler
